Virtual reality in the automotive industry has changed processes for design, safety and purchasing. The realistic immersive experience of Virtual Reality and computer generated 3D design allow engineers and automotive designers the means to examine how a car would look and function without having to build multiple clay or 3D printed plastic models.
Major brands such as Mercedes-Benz, Audi, BMW, Toyota, Ford, Volvo and Hyundai are using Virtual Reality not only for the building process, but also as part of their marketing and sales strategy. Entire vehicle lines are available to customers who can do everything from trying out different features to test driving the car in virtual reality.
The awesome thing about Virtual Reality in the automotive industry is that it feels and looks as real as it would in real life!
How are Virtual Reality Benefiting the Industry and the Consumer?
Virtual reality offer customers the opportunity of experiencing a vehicle in its entirety without having to go to the physical automotive dealership – this includes the possibility of customizing the car to their hearts desire with their favorite colors, features and extras enhancing and allowing for visualization.
Virtual showrooms are being used to complement visits to traditional dealerships. Virtual Reality programs under development at Virtual Realities give users the experience of walking around a showroom from the comfort of home. These virtual tours of the dealership can be incorporated into the Google Streetviews application allowing massive exposure to the dealership via Google Maps and Google Streetview further enhancing the clients experience.
Viewers could virtually sit inside a car and quickly understand the difference in headroom or differences between trims and models.
One of the biggest potential uses in Virtual Reality is the use of 360° video in press conferences and as part of press releases. Journalists and Media cannot always attend press conferences due to Automotive Manufacturers budget constraints or multiple events on the same day.
Using 360° video for press conferences and talking to the media offers automotive manufacturers the opportunity to give journalists and the media an immersive experience of the event without them having to be physical present.
One thing is certain people are getting more and more accustomed to shopping online than ever before. With virtual reality and 360° video you can take your cars and vehicles to customers like never before. Show them in the comfort of their homes how your cars is the best to buy, have the most features or the best money can buy.
The Automotive sector is known for their huge spend on Automotive events like auto shows. These investments sometimes comes to millions. The event usually last only for a week or two and then the event only lives in the memory and minds of those clients who were able to make it to the event.
With Virtual Reality and 360° video you can capture such an investment and let the investment live on in Virtual Reality.
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